Market Intelligence and Customer Insights

Market Intelligence and Customer Insights



01 Sep 17:00 - 20:00 - Alexandria
Knowledge Stage

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3 days Training :
“Market Intelligence and Customer Insights”

Course Description:

This course is designed to help you to understand the importance and usage of Market Intelligence in Market Assessments, Brands Development, Marketing Solutions, and to know your competitors better. The course will take you beyond the technical process to know how to leverage the research projects, and utilize data to achieve efficiency and competitive edge.

Day 1: (3 Hours) - The Research Scope :
1- Importance of Market Research.



2- Findings Application.
3- Market Research Design:
- What is worth researching?
- Market research process
- Budgeting .
- Reporting .

Day 2: (3 Hours) – Other Departments’ Scope :
1- Using Market Research in:
- Market Segmentation.
- Brand Positioning.
- Advertising Effectiveness and Digital Marketing.
- Customer Satisfaction and Loyalty.
- Optimum Pricing .
- International Marketing.
2- Research Trends.
3- Ethics in Market Research.

Day 3: (3 Hours)- The Strategic Scope
1- Creating a Customer Centric Strategy.
2- Market Intelligence and Entrepreneurship.
3- Competitive Analysis and Pricing Strategies.
4- Brands Development.
5- Customer Experience Design

This Training is designed for:
Entrepreneurs, Marketing gurus, Decision Makers, Researchers, Business Analysts, Operations Managers, Sales Managers.

About the Instructor:

Ms. Shorouk Mohammed Ali, MBA
Senior Customer Insights Analyst – Kout Food Group – Kuwait and UK.
Ex. Senior Market Research Analyst – Stanly Group for Investment and Real Estate Development (Egypt- UAE).
Marketing Analyst – British Council – Kuwait .
MBA in Marketing Management from Arab Academy for Science, Technology and Maritime Transport.
Bachelor Degree in International Business and Marketing Management from Arab Academy for Science, Technology and Maritime Transport.

Duration: 3 Days.
Date: Thursday , 19 september -
From 5:00 PM to 8:30 PM at knowledge stage.
Location: 42 ElGeish Road, Camp Caesar. Alexandria

Fees: 500 EGP

For Registration, Please fill this form:
goo.gl/weUrP6
Payment is done through Vodafone Cash to: 01000041516
Or cash-in-hand payment in our office.


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