Digital Marketing Diploma

Digital Marketing Diploma



11 Apr 18:00 - 22:00 - Cairo
Highly Professional Advisors - hpa

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76% of people feel that marketing has changed more in the past two years than it has in the previous fifty.
Traditional marketing methods alone aren’t enough to efficiently drive lead generation and sales. Digital marketing spend is forecasted to reach over $190 billion worldwide by 2018, as organizations continue to recognize the ability of digital tools and channels to build brand awareness, generate high-quality leads, and maximize revenue.
As the digital economy experiences major growth, the demand for skilled digital professionals is significant and growing. The Professional Diploma in Digital Marketing will help you start an exciting, dynamic career or advance an existing one. Whether you are a seasoned business owner wanting to build your brand online, or just starting out, this course is perfect for you.
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Diploma Content
- Introduction to Digital Marketing (4 Hours)
- Build-up your website ”Host – Domain – WordPress’’ (8 Hours)
- Content Marketing (4 Hours)
- SEO ”Search Engine Optimization” (8 Hours)
- Social Media Marketing (Part 1 – Organic Activity) (4 Hours)
- Social Media Marketing (Part 2 – Paid Activity) (8 Hours)
- Google AdWords and Display Network Advertising (8 hours)
- Email marketing (4 Hours)
- Google Analytics (4 Hours)
- Create Digital Marketing Strategy and Plan (4 Hours)
- Manage full Campaign Activity (Practical) (4 Hours)
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Who is this diploma for?
Marketing Executives, Managers, Senior Management
IT Managers and Business owners
Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
Anyone looking to pursue a career in digital marketing
This diploma benefits various levels of skill and experience, and will empower you to maximize the impact of your marketing through powerful digital tools
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After the completion of this program, participants will be able to:
- Learn the techniques of building a reliable website without writing a single line of code
- Reveal the ingredients of viral content by learning the pillars of content marketing
- Learn the way search engine works and what are the keys to boost your website ranking in the search engine
- Explore case studies and success stories
- Develop an implemented experience on how to make the right Social media marketing mix
- Discover the secrets of creating a successful Online Advertising Campaign on (Google AdWords & Display, Facebook, Twitter, LinkedIn, Instagram,)
- Practice the advanced techniques and best practices for using online advertising platforms to achieve higher ROI
- Develop a killer email marketing strategy and drive sales through email
- Create a reliable Digital Marketing plan and strategy that drives revenue and boosts your organization’s success
- Dive deep into the internet data to conduct online market research, brand name monitoring and online competition analysis
- Control your campaigns by learning to set goals and KPIs
- Monitor and optimize your running campaigns
- Get well prepared for Google Ads Certificates and Facebook Blue print Exams
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General Information
- Program Language: English/ Arabic
- Program Duration: 60 hours
- Start Date: 11 April 2018
- Two Days Per Week (Sunday - Wednesday)
- Time: 6:00 PM to 10:00 PM
- Program Fees: 5000 EGP
- Location: hpa | Head Office
8 Mohamed Anies St., Kolyet El Banat, El Mergheny, Heliopolis.

For Registration: bit.ly/DMD-hpa
OR Call Us: 01000950433 / 01002666461

www.hpa.com.eg | www.hpaconsultant.com



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